Founder & Chief Executive Officer of The Rug Mine

“I was raised in Afghanistan in the bustling cultural city of Herat. In Herat, I was surrounded by the intricate beauty, textures and opulence of Afghan and Persian arts and rugs. Wherever I turned, I could see the extravagant weaves, colors and designs that danced in front of my eyes! Rugs adorned my home, my school and everywhere I visited - I completely fell in love with those rugs and wanted to learn all I could about the art of rug-making. It wasn't just me that felt an infatuation for oriental rugs. I was part of a close family - when I was a little girl, my uncles, aunts and grandparents used to regale me with tales about the rich history of oriental rugs. Their rich colors bejewelled every corner of Herat. I developed an understanding and deep appreciation of their intricacies, the different motifs and their meanings, each rug's individual story, and how they were meticulously woven by hand.”

Nargis Habib is the Founder and CEO of The Rug Mine, a luxury, purpose-driven home décor brand committed to preserving the art of handmade Afghan rugs while empowering artisan communities, particularly women through ethical, fair-trade practices.

Born in Afghanistan, Nargis developed a deep appreciation for the cultural significance and storytelling embedded in traditional rug weaving. Despite early educational barriers, she cultivated her creative voice through self-education and artistic expression, later bringing this sensibility to the United States where she built a career rooted in design, craftsmanship, and entrepreneurship.

Under Nargis’s leadership, The Rug Mine has become known for its curated collection of heirloom-quality rugs that blend timeless beauty with social impact. The company works directly with Afghan artisans, eliminating intermediaries to ensure fair wages, dignified working conditions, and the preservation of centuries-old weaving traditions.

As a founder, creative visionary, and advocate for women and cultural heritage, Nargis brings a powerful perspective on resilience, ethical entrepreneurship, and using business as a force for good. Her work bridges artistry and impact, transforming homes while uplifting communities and honoring heritage.