Emmy-Award Winning Creator, Entrepreneur, Advocate

Cassandra Schaeg is an Emmy Award-winning television producer, acclaimed series host, and visionary entrepreneur. With a multifaceted career spanning both the nonprofit and private sectors, she forged her own path by founding SIP Wine & Beer and co-founding Fresh Glass Productions LLC.

Cassandra has been a powerful advocate for women and diverse communities within the food and beverage industry, while also offering mentorship and guidance to emerging entrepreneurs. She has masterful ly utilized the strength of community, culture, and meaningful dialogue to elevate and amplify the voices of underrepresented brands, ensuring their stories resonate with audiences nationwide.

Her commitment to this cause culminated in the launch of Fresh Glass, a lifestyle docuseries that explores the journeys of diverse innovators in food, beverage, and entrepreneurship Premiering in September 2022, the show is currently airing on KPBS and PBS, with its first season earning an Emmy Award for its magazine-style format.