Introducing the host of the 2025 Keynote Panel
Maya Madsen
Founder and CEO of Maya’s Cookies—America’s #1 Black-Owned Gourmet Vegan Cookie Company
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From Passion to Purpose
The heart of it all
What began in 2015 as a reimagining of Career Day for our students has blossomed into a professional half-day conference open to all community members throughout San Diego.
Hosted during Women’s History Month, OLP’s Women’s Symposium celebrates the stories of powerful women and our dedicated allies. At the heart of this event are the powerful stories and voices of the women that came before us. By hosting this event, we are turning our passion into purpose by living out our mission of creating an innovative learning environment that empowers our young women to become life-long learners and leaders of the next generation.
This event is not only for our students, but for women at every stage of their personal and professional journeys—from middle schoolers and high schoolers to young professionals and seasoned leaders. It is a celebration of women across generations.
Join us for a day of inspiring speaker sessions with CEOs, entrepreneurs, and leaders across sectors, where you'll learn how to turn your passions into purpose. Network with dynamic professionals, shop local and student businesses at the Vendor Marketplace, and discover the transformative work of incredible women and allies from our SoCal community and beyond.
Meet the 2025 Honorary Chair
Dr. Irma Peñuñuri ‘04
Irma Penunuri, Ph.D., is the CEO and founder of Burgerrock Media, a PR agency specializing in minority integration and pop culture moments. Known for her work with A-list talent and top publications like Vogue and Harper’s Bazaar, she has styled red carpets, directed campaigns, and worked with brands and celebrities. Her breakthrough came with the "Save the Latino Vote" initiative for the Obama administration, introducing J Balvin to President Obama. Recognized by Forbes and Vogue Mexico as a key industry power player, she also appeared as a fashion expert on Telemundo. Irma now focuses on brand building, creative education, and global growth.
Chief Executive Officer and Founder of BurgerRock Media PR agency